collaboration with >DYNAMIC DINOSAUR
anD >SET CREATIVE
A series of graphics were developed to allow Oakley customers flexibility when designing their own shirts in-store. Combining foreground and background elements, scaling, blending and repeating content to their heart's desire, customers could personalize clothing on the spot. Inspiration for the series drew from Oakley's heritage, glitch art, Japanese pop art, 8-bit graphics and vintage advertising.