Nike USA Basketball.

collaboration witH >DYNAMIC DYNOSAUR

Nike tapped Dynamic Dynosaur to develop a series of patches and pins, as well as a typographic system for customizable tees, laces and dubres during the 2016 Summer Olympics. Targeted locations (New York City, San Francisco and Las Vegas) drove the creative toward hyper-local graphic and verbal references, drawing city natives and tourists alike to take part in the campaign.