Handcrafted in California.

collaboration with >DYNAMIC DYNOSAUR

It is a point of pride that Fender keeps production local. The craftsmanship embodied by their master guitar builders is only rivaled by the heritage that the brand represents. Founded in 1946, Fender has crafted instruments for legends like Jimi Hendrix, Eric Clapton and Buddy Holly. Handcrafted in California is an ad campaign developed to celebrate and reaffirm Fender's important and colorful history.