Music has never been easier to produce, distribute or consume. Still, there is something missing in the distribution process that is essential to music: context. Involved in any piece of music is theory, cultural relevance, and the artist themselves. Cadence aims to bridge this gap by inviting musicians, artists, designers and writers to create and release content together on one platform.
Cadence differentiates from typical streaming platforms by focusing on original releases. The model sidesteps big labels, and in this way, artists can hope to make a living from their work.
The research process involved an examination of the music industry's flaws and successes. Those findings became instrumental in conceptualizing Cadence, as they provided a clear focus for the project: to restructure music consumption in a way that was fair to artists while still offering a product that listeners would want to pay for.
Cadence places its original releases in a virtual web of music history, so users can explore disparate themes and ideas to explain their meaning.
Content providers can publish anything from pure sound, to interactive experience and virtual reality.
Tiered subscription levels allow listeners to extend their experience to monthly print editions and limited edition vinyl releases.