Music has never been easier to produce, distribute or consume. Still, there is something missing in the current distribution process that is essential to music: context. Cadence aims to bridge this gap by inviting users to explore the hidden relationships between music theory, cultural relevance, and the artists themselves. A series of podcasts, videos, and interactive experiences can be navigated through a web of linked tiles, and musicians, artists and writers are encouraged to collaborate and publish content on sister publications.
Cadence differentiates from typical streaming platforms by focusing on original content. The model sidesteps big labels, and in this way, artists can hope to make a living from their work.
The research process involved an examination of the music industry's flaws and successes. Those findings became instrumental in conceptualizing Cadence, as they provided a clear focus for the project: to restructure music consumption in a way that was fair to artists while still offering a product that listeners would want to pay for.
Cadence places its original content in a virtual web of music history, so users can explore disparate themes and ideas to explain their meaning.
Content providers can publish anything from pure sound, to interactive experience and virtual reality.
Tiered subscription levels allow listeners to extend their experience to monthly print editions and limited edition vinyl releases.